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HTML5 state of business economy health

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#1 Boysano


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Posted 01 March 2016 - 12:30 PM

So is anyone making any money and is it sustainable with HTML5 these days?


All answers optional, but would be nice to get some clarity in the business.


Please qualify your answers

1. Using GMS?

2. Small / Medium / Large games

3. For Mobile / Desktop

4. Revenue source? Shared Rev. / Rental / Sponsorship / Player membership / Player sales / Your own Ads ePCM

5. Non-Exclusive / Exclusive if via Sponsorship deals

6. Selling via publishers, or not?

7. What portals work, if any still do, or do you market directly.


Feel free to show a link to example game, if it made sales so we can judge for ourselfs. But do not use this as advertising thread please.


What advice do you give for making sustainable business with HTML5 in current market?


I'm sure TV will be mentioned, we all know his marketing, so I'm looking for other sources and developers.

My current research shows a much bleaker picture that advertised, and from experience.

I'm hoping I'm wrong and can give this another shot versus PC/Android only.


Hope to see some interesting conversation going on this!

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#2 chance


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Posted 01 March 2016 - 12:59 PM

This is a good discussion topic, but it's not a technical issue.   It's a distribution and marketing issue.  So let's move it to the proper forum. 


<moved here, from the Technical Support area>

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#3 seanMombo


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Posted 01 March 2016 - 06:14 PM

True Valhalla - I believe he makes a lot of money from html games, and he posts monthly income reports.



I've personally made $1k from an html game, primary licensed it to armorgames, noone else replied to my emails.

It doesn't run on mobile, and it doesn't even run on safari I don't think. Safari seems to not really be html5 compliant.



theres a link.


Its a really simple, small game, took me about a month of part time work to do.



From my research it seems like FGL.com or just emailing websites is the way to go.

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#4 NazGhuL


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Posted 02 March 2016 - 05:26 PM


True Valhalla - I believe he makes a lot of money from html games, and he posts monthly income reports.


I read on one of his post that he works 16h 10h a day and 6 days  a week. That's a lot! Even a 10$/h job can give you a decent Ok salary with that amount of time! That guys is a workaholic! :)


I read a lot on that in the past weeks here is what I found:


Casual game + works on any devices = a lot of money.

Must have original et beautifull graphics.

(Some site requires a lot of features. Must run on every devices made in the last 10 years! (not that much...))


Look at this on the spoiler:



In the next week, I will send about 12-15 request to sell my game. I will list all the one who reply.

(I will add armorgames on my list, thank you seanMonbo)

Edited by NazGhuL, 02 March 2016 - 05:37 PM.

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#5 Boysano


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Posted 06 March 2016 - 12:41 PM

Thank you @chance for moving this topic to a more appropriate category.



I'd like us to discuss "making money and first validating the HTML5 current and continuous market",

but from ourselves as sources and not what someone is telling us when his sole business model rest on our belief that this market is booming.

Even if he is successful.


Your game is really fun compared to most HTML5 games, and yes will probably only work on desktop for performance requirements.

I am glad you got it sold for a decent price.


Personally and via GameLancer the hope was to follow the TV model, didn't pan out so well for my liking. We got loads of inquiries, but no sales.

The only money I've made with HTML5 was for contract work to local companies and 1) was a game which submitted a players score and email for a prize draw and it captured thus customer leads for the hotel. This was end 2014. And currently I'm dong an app for the medical aid industry.


We made a few "nice" artsy games, but didn't sell much.


Yeah, a source of publishers is always the NakedGamePlay ebook list you can buy, but I'm not sure how active or current that is. Seems like there is more money in sales of ebooks on how to make money in HTML5. So my hope with this topic is that we can "bring to light" some current market economic conditions.


In Nov. 2015 FGL release a blog press statement to say they do not support HTML5 games anymore, and I looked last week at their site and it seems very quiet also. So would be good if anyone can clarify if they have any current success with FGL.



Jip those requirements are really crazy, in the sense it is a lot of work for what they are prepared to pay for a license!!

And this requirement below is really tough to acomplish:

"Any audio and sounds for HTML5 games must work on mobile browsers, as well as on desktop"


Then you may think the fallback plan is to publish the game yourself with ingame ads, then you need to market like crazy and host it.

You do research which says Leadbolt is recommended, but it only works on mobile devices, thus this cancels out all desktop high-performance (intensive) games,

which is the kind of game I'd rather make.


I agree that quality and cross-platform requirements are key entry level requirements, but even knowing this and increasing my games quality significantly didn't miraculously generate sales. This is why I'd like the community to educate each other on the market and business side of HTML5.

Since just paying $1000 for nice graphics and making a puzzle game, won't mean you will sell it even once and you need to sell it about 10 times to make it sustainable.


Hoping to see some more real world feedback on this topic!

PS: Please do not refer to other sources, I specifically want you to share your validated experience.


So TV can share with us his sales if he wants, but please do not refer to him since you do not know if it is true.

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#6 NazGhuL


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Posted 19 March 2016 - 11:47 AM

1 week has passed since my first attempt to contact 12 publishers here is a small review:


(I sent mail friday night)


Less than 24h

-Armor games politely declines my game.


4 days after

www.games.com and Gamepix politely reply that they do not accept games at the moment..

(But if I got another game, I have to submit it. So that means: If your games is freaking good, we'll take it!) :)


And still waiting that minijuegos activate my developer 'account' so I can submit mt game.


I refuse to send it to spilgame and coolgames. (Too much requirements for me at the moment, programming is like a third job. I don't have the time to test all that. And my game is 960*640 that doesn't fit well on old cellphone)


Still no response from: Softgamem html5games, htmlgames, kizi, orangesgames, jeux-gratuits, neomobile, y8.


My small experience shows me that it's harder that I thought to FIND publisher. I find it hard because some publishers 'dispatch' their games on more than 1 site.

I keep going, it's not a easy buisiness.


In my opinion, don't want to offend anyone here, quality graphic and music/sfx look more important than gameplay for HTML5 games. I saw a lot of beautifull not fun games around. Seriously... Casual gamer are the target player.

And man...i'm not a casual gamer.... ... So what's next? Continue my adventure as far as I can. (I was not seeking an instant win!)


Edited by NazGhuL, 19 March 2016 - 11:48 AM.

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#7 NazGhuL


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Posted 21 March 2016 - 10:21 AM

Famobi reply to me. Here is good info for you:


We are currently focussing on sports games (soccer, basketball...), racing, casino and "classic" games (Match3, cards, word puzzles...).

Quality is most important for us - high-quality graphics and a fun game play with enough depth to occupy players for a long time, the longer, the better. We prefer games which work in both modes (landscape and portrait) which have a dynamic UI that adapts to the orientation. The games should run smoothly cross-platform on PC and mobile devices. For easier localization, it's very important for us to either have no texts at all or all texts in sprite fonts.


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