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Marketing, The Final Frontier


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#1 Nocturne

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Posted 01 August 2015 - 11:38 PM

https://www.yoyogame...m/tech_blog/129

 

It's well known that marketing is important. In fact, if you were to ask any successful dev how they split their time up, they'll probably say 50% making the game and 50% marketing. Which may seem like a lot of time spent on something that you think is unimportant - the attitude that a good game will sell itself is still prevalent amongst many people - but in the super-saturated stores that everyone uses, your game will disappear if it's not marketed correctly.
 
So, what does marketing your game consist of? When do you start to tout it about and generate interest? Where and how can you market it? Those are questions that I'll try to answer in this article, although it should be noted that I'm going to talk in general terms about things as marketing is almost as much an art-form as making games, and what works for one will not always work for another...

 

 

 


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#2 Lukan Spellweaver

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Posted 01 August 2015 - 11:50 PM

There he goes again, TELLING us to write dev logs...

Fantastic article, Noc.


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#3 Smack Games

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Posted 02 August 2015 - 01:23 AM

Learned some stuff from this article.  Thanks!


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I used to have something here, but now I don't..


#4 Barvix

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Posted 02 August 2015 - 04:16 AM

After reading this I decided to make a website for my game, then remembered why I hated web design...thanks Noc

#5 Lukan Spellweaver

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Posted 02 August 2015 - 04:19 AM

Use Weebly or Google Sites.
They take the hassle out of web design.
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#6 Barvix

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Posted 02 August 2015 - 04:26 AM

Use Weebly or Google Sites.
They take the hassle out of web design.

It's the whole making a website with anything and everything I hate, which is why I'm having my friend do it for me.

#7 Nocturne

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Posted 02 August 2015 - 10:19 AM

I really recommend WordPress. For about $15 a year you can use your own domain and it's REALLY easy to set up an use... Even the Free domain that they give you is decent enough and it really looks much nicer than anything that Weebly or Webs can offer you.


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#8 jackhigh24

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Posted 02 August 2015 - 03:35 PM

i just use notepad++ and write my own css level 3 and jscript and XHTML 1.0 Strict, it all looks a feels like its html 5 but google seems to like it more when i use that combination, its also super easy to learn.


Edited by jackhigh24, 02 August 2015 - 03:36 PM.

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#9 paul23

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Posted 03 August 2015 - 12:24 AM

I'm missing something from this post, let's try to pinpoint it,



Ah there it is:
 

Marketing, The final frontier. These are the chronicles of an indie dev. Its five-year development: to explore strange new stores, to seek out new ads and new networks, to boldly sell what no man has sold before.


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#10 Lonewolff

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Posted 03 August 2015 - 06:00 AM

I'm missing something from this post, let's try to pinpoint it,



Ah there it is:
 


Marketing, The final frontier. These are the chronicles of an indie dev. Its five-year development: to explore strange new stores, to seek out new ads and new networks, to boldly sell what no man has sold before.

 

 

 

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#11 HopelessComposer

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Posted 04 August 2015 - 05:10 PM

Write A Dev Blog: People love to read about other people's work, so consider keeping a dev blog

You look surprisingly good in a suit, Nocturne! o:


Edited by HopelessComposer, 04 August 2015 - 05:11 PM.

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#12 Lonewolff

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Posted 04 August 2015 - 09:56 PM

Never too early to start working on your Twitter followers :P

 

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#13 Yal

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Posted 05 August 2015 - 08:50 AM

Ugh, like I didn't have enough stuff that steals time already :P


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- The above is my personal opinion and in no way representative of Yoyogames or the GMC, except when explicitly stated -

 

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#14 JML

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Posted 09 August 2015 - 01:35 PM

I just wish it was more direct, i mean up till now it was simple, follow this tutorial ask questions get an answer.

but how are you suppose to appeal to the masses in a situation where you dont even know where the masses are?!?

i mean put me in a room full of people and with my linguistical skills i know precisely what to do but this, i dont understand how i go from getting all this set up to actually bringing people in.

structure is one thing but their are tons of so called obscure easter eggs all over the web, what matters is the magnetism itself and i honestly dont know how to plaster my work in front of millions of people.

Edited by JML, 09 August 2015 - 01:35 PM.

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