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First Look At New Yoyo Games Logo


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#1 True Valhalla

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Posted 02 May 2013 - 06:39 AM

CEO Sandy Duncan has offered a first look at the brand new company logo for YoYo Games, the creators of the popular GameMaker Studio game development engine.

 

The new logo features a modern, minimalistic, and professional design. A subtle abstraction integrates the characters “YY” to form the shape of a yoyo. The logo is entirely gray-scale, with the exception of the company’s signature green note. Check out the new YoYo Games logo below.

 

» Source: Game Maker Blog

 

yoyo_logo.png

 

Thoughts?


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#2 Oracizan

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Posted 02 May 2013 - 06:59 AM

Not too much to say, except for: Shiny.


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#3 TeamSteeve

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Posted 02 May 2013 - 07:07 AM

Hmm, looks sterile and boring. I think a company that is all about game creation should have something a bit more fun looking.

It seems like they're trying to make themselves look more professional and I suppose that might appeal to some. Not me though.


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#4 Loaf

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Posted 02 May 2013 - 07:11 AM

Very nice. It looks professional, and its subtle but well conceived. Couldn't agree with the above post less.


Edited by Loaf, 02 May 2013 - 07:11 AM.

:duck:


#5 deadhog

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Posted 02 May 2013 - 07:33 AM

Looks wonderful. A lot better than the current one.


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#6 True Valhalla

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Posted 02 May 2013 - 07:43 AM

Very nice. It looks professional, and its subtle but well conceived. Couldn't agree with the above post less.

 

I agree. I'm personally a huge fan of the minimalist look, and YoYo have pulled it off beautifully. This is the most professional that YoYo's brand has looked thus far.


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#7 Arusiasotto

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Posted 02 May 2013 - 07:50 AM

Yup, but I bet that guy who just got his YoYoGames Tatoo done isn't going to be happy.


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#8 Slammin Sam

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Posted 02 May 2013 - 07:50 AM

I love it! About time they updated it :D

 

And....good job on logo choice THIS time guys  :thumbsup:


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#9 Ninety

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Posted 02 May 2013 - 07:56 AM

Yup, but I bet that guy who just got his YoYoGames Tatoo done isn't going to be happy.

It was a GM:S tattoo actually.


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#10 TheSnidr

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Posted 02 May 2013 - 07:57 AM

I like it!
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#11 Swifty

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Posted 02 May 2013 - 08:17 AM

I think it's a great step forward, however with a critical eye, I think it sits a little bland against the grey and could use with some 'popping' like the following:

YoYoGames.png

Just my thoughts :) Either way, love the new design!

Swifty


Edited by Swifty, 02 May 2013 - 08:18 AM.

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#12 Braffolk

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Posted 02 May 2013 - 08:34 AM

it seems good... but its a bit bland something really seems missing there :(


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#13 Dmajster

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Posted 02 May 2013 - 08:48 AM

7 user(s) are reading this topic 

 

it finnally happened *___* 

 

the logo is sweet! 


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#14 Overloaded

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Posted 02 May 2013 - 08:55 AM

I like it, not bad at all.


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#15 Curio

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Posted 02 May 2013 - 09:03 AM

Hell yeah! It's cool! though IMO the font's a bit too.. thin?


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#16 TeamSteeve

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Posted 02 May 2013 - 09:14 AM

Looks like I'm the odd one out.
I always seem to have different tastes than the majority. Oh well.
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#17 FatalSleep

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Posted 02 May 2013 - 09:15 AM

I think the design is great. It actually looks very clean and professional on the main site.

I give it a thumbs up.  :thumbsup:


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#18 alexandervrs

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Posted 02 May 2013 - 09:27 AM

I like it although I do like better the setup on your facebook page cover where the text is in two lines, :)

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#19 makerofthegames

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Posted 02 May 2013 - 09:31 AM

I have to say, I didn't care about this logo (note I didn't say care for) when I read this when it was posted, er, a few hours ago--but now with the logo at the top left of the forum I have to say it looks quite nice.
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#20 Lewis X

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Posted 02 May 2013 - 10:05 AM

...but now the main website font doesn't match the logo ;o It needs to be a thinner sans-serif, like Arial/Tahoma or something.


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#21 paul23

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Posted 02 May 2013 - 10:14 AM

It somehow remembers me about the aperture science logo...
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#22 True Valhalla

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Posted 02 May 2013 - 10:15 AM

It somehow remembers me about the aperture science logo...

 

When I first saw it I was trying to figure out what it reminded me of...that was it :P


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#23 chance

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Posted 02 May 2013 - 10:46 AM

Looks great on the YYG and GMC websites. It's a very contemporary design.

I like how the pair of inverted letters form an interior circle. It's slightly reminiscent of the old cog design. That's a clever way to show a connection to past logos.
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#24 Futhark

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Posted 02 May 2013 - 01:21 PM

I like it!

 

And I don't mind being called a YoYo "Nut"

(as per the logo)


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#25 VikingAntics

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Posted 02 May 2013 - 01:58 PM

Yeah, it is very nice.  Clean and professional. 


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#26 Lukasmah

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Posted 02 May 2013 - 02:12 PM

I prefer the old one, tbh.
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#27 Ruub

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Posted 02 May 2013 - 04:20 PM

It's cool.

 

edit: It's really cool.


Edited by Ruub, 02 May 2013 - 04:23 PM.

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#28 SecondReality

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Posted 02 May 2013 - 04:22 PM

It's better than the previous one for sure, I like it!
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#29 Manuel777

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Posted 02 May 2013 - 04:33 PM

I love it, THIS is the logo YYG needed, not the old 3d-ish gears! now I hope they change the old bold font for the new thinner one quickly, that would be great :)


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#30 BDMarvel

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Posted 02 May 2013 - 04:48 PM

I too am a fan of minimalist design and like the new logo a lot.  It looks clean, professional, and even a bit clever.  Kudos to the designer.


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#31 Manuel777

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Posted 02 May 2013 - 04:50 PM

I love it, THIS is the logo YYG needed, not the old 3d-ish gears!


The Yoyo logo never had gears. Just the GM one.

 

true! my bad :B

 

Altrough I wouldnt mind to see it in GameMaker..   :thumbsup:


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#32 roytheshort

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Posted 02 May 2013 - 04:51 PM

They changed it on the sandbox site as well. They know it exists guys, they know...


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#33 Braffolk

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Posted 02 May 2013 - 05:58 PM

They changed it on the sandbox site as well. They know it exists guys, they know...

Dont belive... i think its automatic. ;)


Edited by sebastiankit, 02 May 2013 - 05:58 PM.

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#34 Lawsome

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Posted 02 May 2013 - 06:11 PM

Ehh, I'm ambivalent. I don't like that it doesn't represent the brand very much, but then what logo's do nowadays? I think I'm starting to get tired of this whole "minimalism" thing.


Edited by Lawsome1997, 02 May 2013 - 06:23 PM.

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#35 Chrscool8

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Posted 02 May 2013 - 06:13 PM

The only (meaningless) complaint/annoyance I have with it is that those look like lower-case y's... but they should be horizontally flipped. I feel deep down that the 'nut' should be mirrored to fix it, but then the shape wouldn't fit in with the text. Ah, well.


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#36 True_Predator

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Posted 02 May 2013 - 06:24 PM

The most professional logo YoyoGames have had yet, it is suppose to be simplistic and professional looking which it does perfectly.

 

Good job  :thumbsup:


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#37 Greenblizzard

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Posted 02 May 2013 - 07:04 PM

When I first noticed it at the top of the forums, I was sceptical. It just didn't seem that YoYo-ish to me. Then I noticed they were two Ys, which together formed an which in the end can be read as YoYo. Brilliant :)


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#38 Tepi

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Posted 02 May 2013 - 08:18 PM

Very Impressive!

Real nice design there. I like the new professional feel to YoYoGames and GameMaker in general. It's about time. :)
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#39 Erik Leppen

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Posted 02 May 2013 - 08:30 PM

I saw it today all by a sudden, I liked it. The font is also good. It's simple, recognizable and works in black-and-white. And it kind of has two Ys and two Os (the inner and outer edge).

 

Yep. I approve :D

 

Now let's see what they do to the GameMaker logo :D


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#40 smash ball

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Posted 02 May 2013 - 08:37 PM

I like it the way they did it on the YYG sandbox main page (taking up two lines instead of one).  I also approve of the person who suggested the black shadow outline.  However, I can also understand the light opposition that the logo has received, but I think it's perfectly fine.

 

Now let's see what they do to the GameMaker logo :D

But...but...the tattoo...


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#41 commander of games

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Posted 02 May 2013 - 09:02 PM

Hmm, looks sterile and boring. I think a company that is all about game creation should have something a bit more fun looking.

The last time YYG wanted to use a "fun-looking" logo, this happened:

Gm8_Logo_Previous.png

Anyway, I think it looks great. Definitely an improvement over the old logo.
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#42 ElectroMan

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Posted 02 May 2013 - 09:55 PM

What does y times lambda have anything to do with Yoyo Games, though?


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#43 Gor2kidder

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Posted 02 May 2013 - 10:52 PM

Love the simplicity of this logo. It stands out as a professional company with a twist.


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#44 Exkakx

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Posted 03 May 2013 - 02:18 AM

Love the simplicity of this logo. It stands out as a professional company with a twist.

...What is the twist? It just looks like a professional company xP


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#45 Andy

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Posted 03 May 2013 - 02:38 AM

I love the new site logo, now we need new logos slaped on Game Maker 8, MAC, & GM: Studio. :P


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#46 Experimenator

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Posted 03 May 2013 - 09:03 AM

its fine.
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#47 Yal

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Posted 03 May 2013 - 09:23 AM

I have to admit I actually liked the Smiley Gear. But this one sure looks more professional, I can figure trying to sell someone an 'advanced development package' with the Gear logo being quite difficult.


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#48 JeremyG

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Posted 03 May 2013 - 01:33 PM

I like it, it looks a lot more sleek!

It reminds me of when logos were a lot simpler, before all of the Web 2.0 faux-glass look took over for almost half a decade and everyone and their neighbor's cousin had to have that look for their site. Simplicity is better, I think. Less really is more when it comes to logos, somehow!


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#49 @Alex@

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Posted 03 May 2013 - 01:40 PM

I certainly do like this logo a lot more than the previous one. Whoever designed it should get a pat on the back and a cup of tea.


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#50 Stubbjax

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Posted 03 May 2013 - 03:16 PM

The quality is strong with this one.


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