What advertisement DOESN'T claim its products are "good". You expect an advertisement to say "our products aren't all that special" ? What a dope.
Much like how their advertisements claim how "good" Apple products are when they aren't all that special.
I agree with FredFredrickson. I would personally hate to have an "app store" for my desktop.
Try reading more carefully. Nobody here is saying that they want to see all apps restricted to the Apple store. That's not the discussion. The question is whether Apple could force this to happen.